Editing Energizer Bunny (section)

==History==
The Energizer Bunny debuted on October 30, 1988, as a parody of Duracell's "Drumming Bunny" ad, which first aired in 1973. Duracell's trademark for its bunny mascot had lapsed by 1988, allowing Energizer to create its own version. Energizer's commercials featured their bunny marching into the scene, continuing to beat a bass drum long after other battery-powered toys had stopped. This was meant to symbolize the long-lasting power of Energizer batteries compared to others, especially highlighting the fact that Duracell was comparing itself to older, less advanced batteries.

In subsequent ads, the Energizer Bunny humorously interrupts fictional commercials for various mock products, from remedies to coffee, reinforcing its endless energy. Over the years, it has appeared in over 115 television ads, often with slogans emphasizing its long-lasting power. Initially, the slogan was, "Nothing outlasts the Energizer," though it was later modified following a legal dispute with Duracell. The Energizer Bunny also made appearances in pop culture, including spoofs such as in the 1993 film ''Hot Shots! Part Deux''.

In the 1990s, Energizer Bunny advertisements were created by several companies, including Industrial Light & Magic, Cafe FX, and Method Studios. Eric Allard's All Effects Company handled most of the live-action Energizer Bunny work, with ILM taking over later commercials.

From 1993 to 1995, a series of ads featured a fictional competitor called "Supervolt," whose CEO, played by Rip Torn, tried to neutralize the Energizer Bunny. Villains like a Blofeld-like evil genius, King Kong, Darth Vader, and the Wicked Witch of the West all failed to stop the bunny due to their devices powered by Supervolt batteries running out.

In 2016, Energizer updated the Bunny with a slimmer, more expressive design, though it retained its iconic drum, flip-flops, and sunglasses. Despite the campaign's popularity, some consumers mistakenly associated the ads with Duracell, causing confusion and potential harm to Energizer's sales.