Editing Energizer Bunny (section)

==Legal Challenges==

===1990 Duracell Trademark Dispute===
In response to the success of Energizer's 1988 parody and subsequent trademarking of its bunny, Duracell revived its [[Duracell Bunny]] campaign and sought a new U.S. trademark, citing its original use of the bunny in 1973. This led to a legal dispute that was settled out of court on January 10, 1992. Under the agreement, Energizer secured exclusive rights to the bunny in the United States and Canada, while Duracell retained exclusive rights everywhere else. As a result, Energizer phased out its bunny in most countries, replacing it with "Mr. Energizer" in certain markets, although in some Latin American countries, the Energizer Bunny continued to coexist with the [[Duracell Bunny]].

===1991 Adolph Coors Lawsuit===
In 1991, Energizer sued the Adolph Coors Company for copyright and trademark infringement, claiming that a Coors advertisement featuring comedian Leslie Nielsen was a parody of Energizer's bunny ads. In the commercial, Nielsen wore rabbit ears and banged a bass drum, with the tagline "It keeps growing and growing!" The court ruled in favor of Coors, noting that Nielsen was not a toy and did not run on batteries, making the content substantially different from Energizer's ads.

===2016 Duracell Distribution Lawsuit===
In February 2016, Energizer filed a trademark infringement and contract violation lawsuit against Duracell, accusing the company of using a pink bunny in U.S. advertising, despite not holding any U.S. trademark rights for the character. Energizer also claimed that Duracell had breached an agreement governing the use of pink bunny trademarks in the U.S. Duracell countered that the incidents Energizer cited involved overseas distributors importing foreign packages, and that it did not have the power to stop them. In November 2017, a U.S. District Court judge dismissed most of Energizer's claims but allowed the breach of the 1992 territorial agreement to proceed.
[[Category:Characters]]
[[Category:Male Characters]]
[[Category:Animals]]
[[Category:Rabbits]]
[[Category:Advertisement Characters]]
[[Category:Mascots]]
[[Category:1980s Characters]]
[[Category:1988 Character Debuts]]
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