Editing Chuck E. Cheese (section)

===Tux/Coach Chuck (1989-1999)===
In 1989, when Showbiz Pizza Time, the owner of both Showbiz Pizza Place and Chuck E. Cheese's, split from Rock-afire Explosion creator Aaron Fechter, they decided to fully adopt the Chuck E. Cheese brand. By 1992, all Showbiz Pizza Place locations were rebranded as Chuck E. Cheese's. A redesign of Chuck E. Cheese was commissioned, dressing him in a tuxedo and softening his appearance to be more cartoony while still retaining his derby hat. Voice actor Scott Wilson continued as Chuck E. until Duncan Brannan replaced him in 1994.

In 1994, Chuck E. was redesigned again to compete with Discovery Zone, alternating between his tuxedo and a "Coach Chuck" look. His face became less rat-like as he officially transitioned into a mouse. These designs overlapped until "Cool Chuck" replaced them in 1999, though some elements of the earlier designs remained in restaurant decor and costumes until the mid-2000s. A 1994 trademark pamphlet listed Tux Chuck as approximately 25 years old.