Editing Mr. Peanut (section)

=== Baby Nut and Peanut Jr. ===
On January 22, 2020, Planters teased its Super Bowl LIV commercial featuring Mr. Peanut alongside Wesley Snipes and Matt Walsh. The scene depicted the trio clinging to a branch after accidentally driving the Nutmobile off a cliff to avoid hitting an armadillo. Mr. Peanut chose to let go, falling to his demise onto the Nutmobile, which subsequently exploded. The teaser suggested that his funeral would be central to the Super Bowl ad.

Following the tragic helicopter crash in Calabasas on January 26 that claimed the lives of all passengers, including NBA legend Kobe Bryant, Planters briefly suspended the campaign. They later resumed it with the Super Bowl commercial, which portrayed Snipes and Walsh officiating Mr. Peanut's funeral, attended by other mascots like [[Kool-Aid Man]] and [[Mr. Clean]]. As Kool-Aid Man's tears mixed with sunlight, a younger version of Mr. Peanut, named "Baby Nut," sprouted from the soil.

After the commercial aired, Planters' Twitter account began posting in-character tweets as Baby Nut, even retweeting posts from various Baby Nut meme accounts created prior to the ad's release. This led to Twitter suspending these accounts under the assumption they were part of a coordinated marketing effort violating the platform’s terms of service.

The campaign received mixed reactions, with some viewers drawing comparisons between Baby Nut and other youthful character adaptations, such as [[Grogu]] from ''Star Wars'' and [[Groot (Marvel Cinematic Universe)|Groot]] from ''Guardians of the Galaxy''. A spokesman for Planters' advertising agency explained that the campaign aimed to resonate with audiences, drawing parallels to superhero deaths in the Marvel Cinematic Universe to foster a connection with viewers and potential customers.

In August 2020, Planters introduced a continuation of the campaign, revealing that Baby Nut had aged into a 21-year-old character named "Peanut Jr." This transition sparked even more polarized reactions, with a tweet urging others to block Peanut Jr.’s account going viral.