Editing McGruff the Crime Dog (section)

=== Initial Campaign ===
The first McGruff campaign launched in 1980, featuring three television and radio advertisements, along with billboards and posters. The primary focus was on raising public awareness about how individuals could help prevent crime by taking personal security measures, increasing community vigilance, and reporting crimes in progress.

The first television ad, "Stop a Crime," debuted in February 1980. In the 60-second spot, McGruff (voiced by Jack Keil) enters an unlocked house, warning viewers, "All crime needs is a chance. Don't give it a chance," while offering tips on crime prevention. These tips included locking doors, using exterior lights, securing windows, asking neighbors to watch homes during absences, and using light timers.

Two additional ads followed, emphasizing community crime prevention. In "The Gilstraps," McGruff observes men loading furniture into a moving truck, revealing them as thieves stealing from the Gilstraps' home. The neighbors, knowing the family is out of town, call the police.

The third ad, "Mimi Marth," highlighted the power of community watch programs. Actual Hartford resident Mimi Marth and another member, Albert Bell, are shown reporting crimes to the police via radio. McGruff informs viewers, "There’s 126 of them, regular people like you and me, working against crime."

Beyond media efforts, a McGruff costume was created for in-person appearances. Today, about 1,500 state and local law enforcement agencies use officers dressed as McGruff to educate children and communities about crime prevention.