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Joe Camel
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=== Federal Trade Commission Complaint === In 1991, the American Heart Association, American Lung Association, and American Cancer Society collectively urged the Federal Trade Commission (FTC) to investigate RJR’s advertising practices. Following a two-year inquiry, the FTC initially decided in 1994 not to act due to insufficient evidence of federal law violations. However, after President Bill Clinton appointed new FTC leadership in 1997, the case was reopened. On May 28, 1997, the FTC accused RJR of deliberately targeting youth through the Joe Camel campaign, describing it as an "unfair practice" under Section 5 of the Federal Trade Commission Act. The FTC’s findings alleged RJR had sought to attract "first usual brand" smokers, many of whom were minors, and argued that children could not reasonably understand the risks of smoking.
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