Snap, Crackle, and Pop

Names	Snap, Crackle, Pop
Gender	Male
Race	Gnome, Elf
Occupation	Mascot
Origin	Rice Krispies Box 1933
Alignment	Good
Age	At Least 7
Created By	Kellogg's, Vernon Grant
Height	Varies
Weight	Varies

Snap, Crackle, and Pop are the cartoon mascots of Kellogg's Rice Krispies, first created by illustrator Vernon Grant in the early 1930s. Their names are derived from a Rice Krispies radio ad that described the sounds made when the cereal was added to milk.

"Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle and pop in a bowl of milk. If you've never heard food talking, now is your chance."

The characters were initially depicted as elderly gnomes but were reimagined with younger, elf-like features by 1949. Over the years, they have been voiced by numerous actors, and their portrayal evolved across various media.

Snap, the oldest, is portrayed as a problem-solver, Crackle as the unsure and comedic middle child, and Pop as the mischievous youngest. In the 1950s, there was a fourth character named Pow, briefly representing the cereal's claimed nutritional value.

Throughout their history, Snap, Crackle, and Pop have appeared in various forms, including wartime conservation messages and superhero versions. In 1955, they debuted as animated characters on children's television shows. Their portrayal as gnomes and elves became a signature, although they underwent further updates through the decades.

In 2020, former UK Labour politician Fiona Onasanya raised questions about the racial undertones of Kellogg's mascots, pointing out that Snap, Crackle, and Pop are depicted as white-skinned, while Coco Pops used a monkey as a mascot.

The original advertising jingle for the cereal, "Snap, Crackle, Pop," was written by Nick Winkless and influenced by "Fugue for Tinhorns" from Guys and Dolls.