Trix Rabbit

The Trix Rabbit—often referred to as Silly Rabbit or Tricks—is the anthropomorphic cartoon mascot for Trix cereal by General Mills and the protagonist of its commercials.

Names	Trix Rabbit, Silly Rabbit, Tricks
Gender	Male
Race	Rabbit
Occupation	Trickster
Origin	"Rabbit and Carrot” - August 4th 1959
Alignment	Good
Age	Unknown
Created By	Joe Harris
Height	Varies
Weight	Varies

Appearance

The Trix Rabbit is an anthropomorphic rabbit with white fur, long floppy ears, and a pink nose. His most distinctive feature is his large, expressive eyes, which reflect his constant eagerness and obsession with Trix cereal. He typically sports a simple, clean look—usually seen wearing nothing but a white body suit or sometimes just his natural fur. Over the years, the Rabbit has occasionally appeared in costumes or disguises in his efforts to sneak Trix cereal from children, including roles as a painter, balloon vendor, or even a Native American.

Personality

The Trix Rabbit is characterized by his persistent, mischievous, and often desperate personality. His sole obsession is obtaining Trix cereal, which drives all his schemes. Despite his continuous failures, the Rabbit never gives up, displaying both a sense of determination and a childlike enthusiasm for the cereal's fruity flavors. His antics often make him the subject of sympathy from viewers, as he's constantly deprived of the very thing he desires the most. The Rabbit also demonstrates a playful and humorous side, often engaging in creative and elaborate disguises or strategies to get the cereal. Despite these efforts, he's almost always foiled by kids, who tell him that Trix are "for kids!"

Biography

The character, originally voiced by Mort Marshall and later by Russell Horton, debuted in 1959. His main role in the commercials involves constantly attempting to trick children into giving him Trix cereal, only to be foiled each time with the catchphrase, "Silly rabbit, Trix are for kids!" Occasionally, the rabbit would respond to the slogan with, "...and sometimes, for tricky rabbits!" The Rabbit started as a puppet but later became an animated figure. Despite his numerous failed attempts, there were a few occasions when he succeeded in eating Trix, including twice through the "Let The Rabbit Eat Trix" mail-in contest in 1976 and 1980, where children voted overwhelmingly "yes." The commercials following these contests showed the Rabbit enjoying a bowl of Trix, and participants received buttons based on their vote.

Throughout the 1960s, '70s, and '80s, the Trix Rabbit used various disguises, like a balloon vendor or a Native American, to try to sneak some cereal. One alternate slogan during this time was, "Oranges, Lemons, and Grapes I see; the fruit taste of Trix is all for me."

The Rabbit has appeared in cross-promotions, including a Got Milk? ad and alongside Bugs Bunny, who tried to help him get Trix cereal.

Trivia

• Many consider the Trix Rabbit to be the most sympathetic cereal mascot due to his constant failure to enjoy the cereal he's associated with, despite being featured on the box.
• It’s unclear why he isn’t allowed to have Trix. It may be to teach children about the consequences of stealing, or it might be because real rabbits can't consume sugar or fruit, which are associated with the cereal's flavor.
• Russell Horton, the voice of the Rabbit, also lent his voice to a Sesame Street CD.

• Over the years, the Trix Rabbit has only tasted the fruity flavor of Trix five times. He successfully got the cereal in commercials in 1968, 1976, 1980, 1987, and 1991.
• Special contests were held in 1995, 1996, 1997, and 2004 to find the "Silliest Kid in America," promoting the playful spirit of Trix cereal.
• In 2016, General Mills ran a nationwide search to find a real rabbit to appear on the Trix cereal box, promoting the brand’s removal of artificial sweeteners, colors, and flavors. The contest was won by a 2-pound Holland lop bunny from Houston named Cinnabun.