Editing Trix Rabbit (section)

== Biography ==
The character, originally voiced by Mort Marshall and later by Russell Horton, debuted in 1959. His main role in the commercials involves constantly attempting to trick children into giving him Trix cereal, only to be foiled each time with the catchphrase, "Silly rabbit, Trix are for kids!" Occasionally, the rabbit would respond to the slogan with, "...and sometimes, for tricky rabbits!"
The Rabbit started as a puppet but later became an animated figure. Despite his numerous failed attempts, there were a few occasions when he succeeded in eating Trix, including twice through the "Let The Rabbit Eat Trix" mail-in contest in 1976 and 1980, where children voted overwhelmingly "yes." The commercials following these contests showed the Rabbit enjoying a bowl of Trix, and participants received buttons based on their vote.

Throughout the 1960s, '70s, and '80s, the Trix Rabbit used various disguises, like a balloon vendor or a Native American, to try to sneak some cereal. One alternate slogan during this time was, "Oranges, Lemons, and Grapes I see; the fruit taste of Trix is all for me."

The Rabbit has appeared in cross-promotions, including a Got Milk? ad and alongside Bugs Bunny, who tried to help him get Trix cereal.